The Rocks Alliance

We are an Australian wholesale fashion company, established in 2017, based in Sydney Australia. We strive to create beautiful, wearable, comfortable garments for our customers to sell. 

Designed by our experienced team in Sydney Australia, we offer a variety of clothing including exclusive print ranges designed by our textile designers in-house, to offer fresh and exciting prints every week. Using high quality and comfortable fabrics, paired with thoughtful designs, we have captured the essence of feminine beauty in our two labels, Iris Maxi The Label and Wits The Label.

With showrooms located in Sydney, Brisbane, and Melbourne, we are stocked in Australia, New Zealand, and branching out further overseas to dress you all over the world.


Welcome to Iris Maxi the Label

Since 2017, we have embraced our love of nature and the bohemian spirit. Based in Sydney, Iris Maxi is dedicated to curating a divine selection of boho inspired pieces that capture effortless feminine style.

Our name takes inspiration from Iris, the Greek Goddess of the Rainbow and Messenger of the Gods. Akin to Iris connecting Heaven and Earth, our designs are chosen with the vision of you feeling ethereal.

Our Designs

Influenced by the easy-going lifestyle and natural beauty of Australia’s east coast, our pieces are a celebration of signature prints and quality, soft flowing fabrics.

Our individuality is born from our devotion to cater to an array of unique styles and personalities, encouraging the Iris Maxi girl to embrace their natural beauty and bohemian spirit.

Please enjoy our clothing, and thank you for supporting us on our journey to share our vision of boho fashion and lifestyle. 


Welcome to Wits The Label


Launched in 2021, WITS THE LABEL is for the effortlessly chic fashionista from 9 to 5, to after hours, every day of the week. We are excited to introduce young, feminine, energetic designs with fresh and beautiful prints to our market.